Experience
Head of Branding, Product Designer, UI/UX Developer
Leniolabs May 2016 - Present [ 8 yrs 10 mos ]
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👉 Designed and developed client products (Sodexo Spain, Taxfix, MyLenio) with code, animations, and branding.
👉 Worked on Product and Design System teams (Diligent - GRC/ESG company), focusing on research, user flows,information architecture, jobs-to-be-done, user journeys, journey mapping, wireframes, UI-UX design, Figma prototypes, and Material UI components.
👉 Led branding, communication strategies, and co-directed an open-source data-viz initiative.
Designer, Developer, Open-source
HolaSVG [freelance] 2005 - Present [ 20 yrs 2 mos ]
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👉 Self-taught frontend developer since 2005. Regular online speaker at Nerdearla, leading workshops on SVG, CSS, and animations. Redesigned their website, created the 101 events sub-brand, and served as a jury member for the 2024 events in Argentina and Mexico.
👉 Author for CSS-Tricks, Smashing Magazine, UX Collective, and Muzli. Co-created Layoutit Grid (20K users/month). Participated in Hacktoberfest and served as a guest reviewer for UX projects at Universidad de Buenos Aires.
UI/UX Development & Branding
MyLenio Feb 2019 - May 2022 [ 3 yrs 4 mos ]
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I designed and coded the frontend of MyLenio, a tool that helped us achieve SOC2 compliance. It streamlines HR, Teams, and Compliance, automating user provisioning and SaaS resource management. Later, it became a sales product.
Front End Developer
Tectonica Studio Feb 2013 - Jul 2014 [ 1 yr 6 mos ]
Art Director
Mix Comunicaciones Jul 2012 - Jan 2013 [ 7 mos ]
Web designer and Developer
Innfinite Hospitality Jan 2010 - Aug 2012 [ 2 yrs 8 mos ]
Art Director
AEME Jan 2012 - Jul 2012 [ 7 mos ]
Graphic Designer & Web Developer
Globalset Jul 2010 - Dec 2011 [ 1 yr 6 mos ]
Graphic Designer & Web Developer
1977 online Mar 2010 - Apr 2010 [ 2 mos ]
Graphic Designer & Web Developer
Encender Comunicaciones Jun 2008 - Nov 2009 [ 1 yr 6 mos ]
Web Designer & Developer
Code Network UK Mar 2006 - Jan 2008 [ 1 yr 11 mos ]
Education
Postgraduate Degree in Branding
Universidad de Buenos Aires 2021
Graphic Designer
Universidad de Buenos Aires 2014
Bachelor of Visual Arts
Universidad Nacional de las Artes 2011 [unfinished]
Advertising - Art Direction
Escuela Superior de Creativos Publicitarios 2005
Skills
Tools
Solid Intermediate Basic
Languages
Spanish [ native ]
English [ fluent ]
Italian [ basic ]